1961 Lincoln Continental

1961 Lincoln Continental

In the late 1950's the Lincoln brand from Ford was struggling against its largest competitor, Cadillac. In trying to breakout from the pack, Lincoln even tried a marketing campaign with their two door Mark II, calling it a "Continental", with no reference to "Lincoln" anywhere on the car or marketing material. This was in hopes of moving certain parts of their product line more upscale. Sales continued to be anemic.

Lincoln assembled a design team to revamp the line with a widely held opinion that if the engineers did not succeed with the freshening, Lincoln would probably be dropped by Ford. They had a lot of work to do and Ford boss Robert McNamara, who later left Ford to work for the Kennedy administration, put them to task.

In 1961, the new model debuted. The public was stunned, as the car was over a foot smaller than the model it replaced, was only available in a four door version and had rear doors dubbed "suicide doors." With the exception of the grille, which was the same grille as the Ford Thunderbird of that same year, the Continental was unique to its own. Lincoln was so confident in its design, that it offered 2 years or 24,000 mile warranty, the first car manufacturer to do this. It was received enormously well and sold over 25,000 units in its first year. This model ran from 1961 - 1969 but it is the 1961 model year that is prized by collectors. This is because the first production year of a car (back in those days) is closest to the designer's vision and too, this model year has appeared in a lot of high profile gigs such as Goldfinger (Odd Job drove one).

This car was expertly restored with a six figure restoration. It is all factory correct and includes factory air conditioning.

Auto Spec Sheet

Year: 1961
Make: Lincoln
Model: Continental
Style: Convertible
Serial No: N/A
Odometer: 122,000
Engine Cyl: V8
Engine Size: 413 cubic inch
Engine HP: N/A
Trans: 3 speed automatic

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