The Chrysler Imperial was introduced in 1926 and was Chryslerʼs top range model for decades whose primary competitors were Cadillac and Lincoln. In 1955, Chrysler management decided to move Imperial into its own brand, further positioning it as the ultimate in luxury. Now, customers could choose from a luxurious Chrysler or super luxurious Imperial. Although Imperial was a separate brand, it was retailed through Chrysler dealers.
1967 marked a redesign for Imperial and the new car was three inches shorter and much more square than the preceding model. The Imperial was now a unibody construction, which shaved about 200 pounds, and had rear fenders integrated into the bumpers. It was powered by a 350hp, 440 cubic inch V8.
There were now three models to choose from; Imperial, Imperial Crown and Imperial LeBaron. Sales for the new model skyrocketed to 17,614, not a lot by Cadillac or Lincoln standards but a lot for the brand, since Imperial owners were discriminating and very loyal. The design remained into 1968 then received a complete redesign for the 1969 model year.
Imperials are wonderful cars to own. They are excellent highway cruisers and clean ones are easy to find since Imperial owners tended to own their cars for long stretches of time, pampering them in the process. This car is an original example and came to the museum in October 2014.
Style: 2 door
Serial No: N/A
Engine Cyl: 8
Engine Size: 440 cubic inch
Engine HP: 350